Source: The Independent

Mario Polegato: A shoemaker famed for being one step ahead
The Business Interview: Cutting-edge technology and high-profile endorsements have built the Geox brand, its chairman and founder tells James Thompson
Thursday, 5 May 2011

[...] the Italian set up a shoe firm in 1995 after developing a "unique" breathable shoe technology that combines a perforated sole with an inner membrane that expels sweat without letting water in.

[...]In addition to its best-known rubber, leather and apparel patents, the company's ability to innovate and deliver a constant stream of these and other new technologies is at the heart of the Geox strategy. Mr Polegato explains: "The goal is to innovate ahead of, and to anticipate, the market."

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