The "Roberta di Camerino" brand have enjoyed widespread success, to the extent that it reached the pages of a beloved children’s magazine, Topolino¹, in 1987: Mickey Mouse retrieves Ms Ruperta di Canarino² (the leading stylist in Mousetown)’s sketches, and therefore got the possibility to appear in the Topo VOG magazine³ thanks to a new look suggested by the same stylist.

Those handbags, expressly conceived to stun the public, reached their goal: everyone was fascinated by them, by the velvet woven on antique looms, and criss-cross leather straps finished with precious metals.
Ms Camilla Cederna, in 1958, wrote on L’Espresso that: “Handbags are changing their role from simple accessories to real items of clothing: they are less and less “random”, escape the standard usage and can hardly bear to be anonymous.
Everyone already knows that it is Ms Giuliana Camerino who has the merit of this upgrading, it was her who made handbags luxurious, original and different from the monotonous, clichéd “seams, rigidity, shoulder strap”. Ms Camerino gains awards, Oscars and honours because she created and keeps creating the most beautiful handbags in the world”.

Julie Gilhart, a senior vice president at Barneys New York, describes the effect of seeing Coen’s archive as shocking: “Every handbag I had ever seen had already been done by her years before”.

Goodbye Roberta, we will be missing you.
Maria Luisa Frisa