Turin, June 17 2008. The Design Ability exhibition, which will be held in the Pinin Room at the Pininfarina plant in Cambiano (Turin) will be inaugurated on November 14, 2008. To mark Torino 2008 World Design Capital, Pininfarina Extra, in collaboration with Polytechnic of Torino, the IED, the AbleToEnjoy company and CEAN, will exhibit innovative solutions that combine design and practicality, allowing environments and products to be enjoyed by a wide public with different perceptive, motor and cognitive abilities. The exhibition will be open to the public, free of charge, on Saturday and Sunday, November 15 and 16, from 9am to 6pm. Design Ability aims to underline the importance of design in every area of our lives. A journey to discover the most innovative contributions of contemporary design, aimed at overcoming the conflict between man and his environment. Through the projects developed by Pininfarina Extra and its partners, visitors will be able to discover design that is accessible to everyone, objects, equipment and environments that can be enjoyed autonomously by users with different requirements and abilities, including people whose functions are limited because of their age or as a result of malformations, disabilities or traumatic events. “Society must come to terms with the culture of socially conscious planning,” explained Paolo Pininfarina, President and CEO of Pininfarina Extra. “For this reason, we chose to showcase Design Ability during the events to mark Torino World Design Capital, which gives the city and the whole of Piedmont a crucial international role to play. The title awarded to Torino has no historical precedents, and it will be passed on to Seoul in two years time. Our region can boast numerous points of excellence in the design field, and it is committed to a design process in which development draws on the collocation of innovation and creativity. Local points of excellence, where the influence of design cuts across the various contexts, can create a new, better balanced, sustainable economic and social system. In this context, we want to show that design really can and must be enjoyed by all members of society, regardless of their individual abilities.” The Design Ability exhibition will also contain the works of the 3 finalists of the “Shop Ability” Competition for young designers, sponsored by CEAN, a service company that specialises in the design and development of supermarkets and shops.
DESIGN CONTEST NOTICE
SHOPABILITY : IL SUPERMERCATO SENZA BARRIERE
DESIGN CONTEST NOTICE: “Let’s design an accessible shopping cart/shopping case” The scope of the contest is to study and design a functional and innovative-designed “accessible shopping cart/shopping case”, which allows disabled and non-disabled people to shop in supermarkets, moving autonomously and being able to reach all types of exposed products, whatever their collocation into the shelves of supermarkets is. 1st classified will get a Euro 5.000,00 prize Download the design contest notice and regulation
Consult details within the following websites:
http://www.pininfarinaextra.com (click on English on top of the page)
http://www.torinoworlddesigncapital.it (go to Competitions and then choose "SHOPABILITY : SUPERMARKETS WITHOUT BARRIERS" on the left)
Pininfarina and Cean award the best project realized by young designers, architects, engineers and professionists. Participants to the contest should not be older than 30 years old when delivering the project. Their projects will be shown during Torino 2008 World Design Capital.
November 15/16, 2008 / November 21/22, 2008 Deadline for project delivery: September 1, 2008
Design Ability Pinin Room - Pininfarina plant, strada Nazionale 30, Cambiano (Torino)
November 14: inauguration for invited guests
November 15 - 16: open to the public, 9 am – 6 pm
Tickets: free entrance
Information: Francesco Fiordelisi, tel. +39 011 9438105 e-mail: f.fiordelisi@pininfarina.it http://www.pininfarinaextra.com
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