IUAV University, Art & Design Faculty. Alessia Zampano with Patrizia Martello and Elena Marinoni: “Iper-Merci. Immaginario e stili di consumo” (Hyper-Good. Immagination and consumption styles). 8th of March 2006; 3.00 pm
06/03/2006 | Courses & Conferences |
IUAV University, Art & Design Faculty. Introduction by Ms Mariua Luisa Frisa.
Treviso, 8th of March 2006 at 15:00
At University IUAV of Venice
Faculty of Design and Arts
Fashion Design Course
Art Contemporary History
Via a. papa, 1
31100 Treviso
In partnership with the Treviso Chamber of Commerce,
Alessia Zampano with
Patrizia Martello and Elena Marinoni
are presenting the event: “Iper-Merci. Immaginario e stili di consumo” (Hyper-Good. Immagination and consumption styles).
Moderator: Ms Maria Luisa Firsa.
This initiative would like to pursue some consideration on the contemporary world, where the aesthetics demands became the routing criteria of cosumption choices, finally affecting the immaterial-symbolic meanings of goods. Products are much more than what they actually are. They are styles, worlds, experiences, signs, and tales holding such a symbolic powerful strength in communicating, becoming worldwide meaningful representations opposite to their materiality. In fact, the actual Market as wide concept, took upon itself a semiotic universe creating a symbolic exchange area giving a psychological and social meaning that abandoned utilitarian contents and the physical characteristics of goods.
The value of goods – becoming hyper-goods – is strictly linked to their symbolic overcharging. They are embodying, expressing and recurrently nourishing the social worldwide imagination feeding our lives. Observing the surface of reality, the imagination is plunging into mere ‘products’, material and non, disclosing the undergoing phenomena, crowded of significances. The sole way of orientation into the complexity of such a reality is to attempt analysis and interpretations of these phenomena, gathering sufficient tools to identify aesthetic and evocative tendencies or the emerging style lives, which are ruling the worldwide new relations.
During the meeting scheduled on Wednesday the 8th of March 2006, an investigative effort will be made upon one of these phenomena, observing signs and forms of anticipation through which the social reality reveals itself.
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