Our tribute to a great stylist through this article written on the occasion of her visit in Treviso: Roberta di Camerino's speech at the undergraduate degree in Fashion Design in Treviso.
Numerous hints for entrepreneurs and students.
07/02/2006 | Et cetera |
Velvetia, meeting with fashion personalities
ROBERTA DI CAMERINO HOSTED BY THE UNDERGRADUATE DEGREE IN FASHION DESIGN IN TREVISO. MANY OPPORTUNITIES & HINTS FOR STUDENTS AND ENTREPRENEURS.
Velvetia: meeting conference with fashion personalities.
In the moment when all manufacturers are de-localising their productions, she brought back all her production lines. Within the production cycle, she gave substantial importance to creative handicraft abilities to realise her high quality fashion creations.
She had the strength to outline creativity and ideation as values in contraposition to forgery and reproduction, in a period where imitation brands is indeed a huge business.
She always patented her own creative work. This appears to be an even more admirable deed since, up to date, patents average in Italy is very low.
We are obviously speaking about Roberta di Camerino who has definitely charmed everybody in Treviso, hosted by the Fashion Design University programme on Friday the 1st of February 2006.
Ms Maria Luisa Frisa, director of the undergraduate degree programme, has housed the meeting and Ms Albertina Marzotto was the moderator debate that followed to Ms di Camerino's speech.
Fashion accessories and trompe d’śil printed on cloth fabrics have been the thread running through Ms di Camerino private and professional life, becoming her refrain and distinctive signs, famous all over the world.
She spoke to the many students in the room, seeing in their copious attendance at the event, a leading enthusiasm for the Italian fashion future, wishing them to size the great learning opportunity provided by the degree in Fashion Design. She reckoned the huge importance of the learning process to become good fashion experts and technicians, choosing the right basic materials, managing an effective communication, in merchandising. The Italian fashion world strongly need of these kinds of professionals, she said.
She defined creativity as a process that has nothing to share with forgery or replication.
In fact, inspiration must arise from life itself, in a sunset, in a particular atmosphere, in emotions arisen by a book, in a story movie. Venice, with no doubt, greatly affected this fashion stylist since art is everywhere, within the city colours and architectural artistic shapes.
|
