Each title has been developed according to the following items: "theme", "history", "Olympus services", "useful links".
The "theme" clearly and concisely describes the issues connected with the specific heading, drawing the reader’s attention to its most
important aspects or the overlooked and less obvious ones. One can see, for example, that the first theme - becoming an entrepreneur - highlights the time factor, i.e.
the time lapse between investment and earning. This certainly varies depending on the activity, and has a two-fold impact on a venture – firstly when drawing up an
assessment of its profitability, which obviously cannot be suitably carried out before it is fully operative, and secondly in analysing the resources needed, which do not
mean the mere initial investments.
The "history" is, in fact, a simulation of setting up a business, chosen in the field of services and particularly in the advertising sector.
The objective of the "history" is to translate the issues identified theoretically in each heading’s theme into a concrete case, of which the whole development is
outlined.
"Olimpo services" places this guide into the wider framework of the assistance and support activities
offered by the New Entrepreneurship helpdesk, making use of a series of data banks and information systems specifically designed for setting up in business.
Finally the "useful links", feature lists the most interesting websites, where it is possible to find a whole range of information, from
statistics to financing, from guidelines for drawing up the business plan to entrepreneurial success stories.
In conclusion, this is a first window offering a glimpse of the reality of setting up in business, which should be especially useful to people who are completely
unaware of the road they have to travel when they decide to become entrepreneurs.
Dott.ssa Eva Zanatta
article published in EMT81, 5,
2003
